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(BRAND)
(PRODUCT)
(tac) will build its brand on three fundamental apparel and accessories product categories: Performance-driven Basics, Graphic Expression Apparel and Sustainable Shipping Accessories. The value of these product offerings will be strengthened by (tac)'s lifestyle blog and community forum.
(PKW PANT)
As the centerpiece to (tac)'s Performance-Driven Basics line, the (PKW PANT) is designed with pockets large enough to fit one's phone, keys, wallet and whatever else they might need.
(PKW PANT)
The (PKW PANT)'s cut is classic and designed to provide a structured silhouette for bodies that vary from the prototypical male form.
(PKW PANT)
(tac)'s Performance-driven Basics line will feature top-quality, high-performing basics crafted with an elevated sense of detail.
(PKW PANT)
As the centerpiece to (tac)'s Performance-Driven Basics line, the (PKW PANT) is designed with pockets large enough to fit one's phone, keys, wallet and whatever else they might need.
(PERFORMANCE-DRIVEN BASICS)
(tac) will adopt practical, performance-driven mentality often applied to casual menswear to provide smart, androgynous basics for queer women and trans men.
As (tac)'s fundamental value proposition, (tac)'s Performance-driven Basics line will supply stylish basics with quality, fits, styles and performance features that are next to impossible to find from a single apparel source in today's market.
Specifically, today's market lacks apparel brands producing styles often associated with menswear in fits and sizes that are flattering on body shapes and sizes that do not match the proportions of the prototypical male form.
While such styles and fits may be emulated in individual pieces by select brands, these replications often lack key performance details and functions that the defined target market demands, such as pockets large enough to carry both a standard cell phone and wallet. Finding such pieces is a rare occurrence when shopping from brand to brand and even more rare from a single source. (tac)'s Performance-driven Basics will fill this gap in the market by focusing on the styles, colors, fits and trends that appeal to our target market.
(GrAPHIC EXPRESSION ApPAReL)
(tac)'s Graphic Expression Apparel line will complement its core line of Performance-driven Basics with fun, easy-to-produce graphic t-shirts, tank tops, socks and hats that feature artwork and designs that resonate with its target consumer, as well as the broader LGBTQ+ community.
Identity and self-expression are fundamental to the LGBTQ+ community. And within this community, there are specific cultural icons and references that resonate and support identity development and expression. (tac)'s owner and designer are in touch with the trends within this community and will create products within this that celebrate these references and appeal to its target consumer.
The Graphic Expression Apparel line will also house (tac)'s own branded pride apparel, which will strengthen (tac)'s commitment to serving its target market, appeal to the broader LGBTQ+ community in general and be drive seasonal sales during annual Pride celebrations.
(GRAPHIC TANK)
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(PERFORMANCE-DRIVEN BASICS)
Our environment needs protecting. And the ugly truth is that both fashion and eCommerce produce costly impacts on the long-term sustainability of our world. As (tac) strives to position itself as an industry and global leader in sustainable fashion, we will introduce the revolutionary concept of Sustainable Shipping Accessories.
Each order from (tac) will be shipped in a reusable shipping tote made from 100 percent sustainable materials. These totes will feature the (tac) brand name and tag: "These are clothes." And they will be redesigned seasonally for style variation.
(tac)'s Sustainable Shipping Accessories will be a revolutionary concept featuring a proprietary design. The tote pictured here, is simply that and not representative of the shipping strategy to be deployed upon (tac)'s launch.
(THIS IS JUST A ToTE)
(LIFESTYLE BLOG + FORUM)
As a key part of (tac)'s mission to provide functional basics that help drive self-actualization and identity expression for queer women, trans men and the broader LGBTQ+ community, (tac) will develop and maintain a lifestyle blog to help showcase (tac)'s unique products and useful features.
This blog will provide useful suggestions for how to wear and style (tac) clothing and androgynous apparel in general. It will provide these suggestions from a perspective that has an intimate understanding of the various mentalities embodied by queer women and trans men who want to present themselves in a manner ways that traditional, gendered fashion brands and blogs don't always understand or encapsulate.
Understanding the fundamental importance of community to both (tac)'s target market and the larger LGBTQ+ community, (tac) will develop this blog in a way that promotes active engagement by users and visitors to the site, such as allowing a space for fit requests and feedback on design styles and cuts.
Lastly, in line with (tac)'s core values and beliefs, this blog and forum will also feature useful links and resources to promote awareness and support for issues important specifically to its target market as well as the broader LGBTQ+ community.
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