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(BRAND)
(COMPANY)
(tac) is a mission-driven lifestyle brand that provides queer individuals with apparel and accessories that they identify with and work for them.
(PURPOSE)
By identifying basic, practical needs and aesthetic interests of non-binary individuals, (tac) provides clothes that address specific design needs, such as performance features and the variability of queer bodies, while simultaneously supplying a sense of validation, self-actualization and identity expression by catering to the stylistic interests of such individuals.
Equally important to (tac)'s mission is a dedication to provide sustainable, ethically-produced apparel at a reasonable price point. The environmental and human rights offenses that currently permeate the global apparel and accessories supply chain are simply unacceptable. and (tac)'s founders have the vision and industry connections to create a brand free of such issues.
While (tac)'s initial goal is to launch a finished goods e-commerce store at www.theseareclothes.com, expansion plans include building a well-recognized brand name featuring a lifestyle blog and digital community forum.
Our ultimate goal is to penetrate a sizable portion of the online retail market and to become a leader in expressive and high-performing, responsibly-produced apparel.
(Product + SERVICES)
(tac)'s brand is built on three fundamental apparel and accessories product categories:
PERFORMANCE-DRIVEN BASICS
GRAPHIC EXPRESSION APPAREL
SUSTAINABLE SHIPPING ACCESSORIES
Each of these categories will feature products that meet a current gap or void in the existing market for specifically outlined and increasing consumer needs. (tac)'s dedication to sustainable, ethically-produced apparel will form the basis for the elevated sense of quality, detail, durability, fit and identity that will accompany each piece.
The value of these product offerings and (tac)'s brand will be strengthened by plans to incorporate lifestyle blog content and a digital community forum on (tac)'s e-commerce website.
Learn more about each one of the product categories outlined above, as well as the (tac) lifestyle blog and digital community forum.
(OPERATIONS)
As an e-commerce retailer, (tac) will conduct business 24/7, 365 days a year.
Our company will secure wholesale merchandise and raw materials from trusted fabric, textile and denim providers in the United States. We will rely on our strategic alliance with a denim producer and Direct-to-Garment (DTG) printer for the production of our jeans and Graphic Expressive Apparel line. Our Performance-driven Basics line will be produced and finished by a domestic cut-and-sew producer that fulfills (tac)'s ethical production standards.
(tac) will build an e-commerce website to serve as our primary retail and merchandising method. We have secured the domain name www.theseareclothes.com and will begin site development using Wix. This platform allows us to create an online storefront quickly and will manage all aspects of it including creating shipping labels, accepting payment, and monitoring inventory. Customers will also be able to create wish lists for items they want to purchase later.
As the primary interface for (tac)’s storefront, the (tac) website will be easy to navigate and intuitive. The design will be minimal, and the brand narrative and core values will be prominent. The website will feature a blog and forum for community building and advertising. There will be an event forum posting section and opportunities to sell accessories on the site. There will also be a community resource section.
Having this online presence will allow us to build our email marketing list and send regular promotions to customers with new product announcements, discounts, specials, birthday coupons, and fashion ideas.
(tac) intends to showcase our brand and products and to provide customers with the ability to purchase items online. As the site progresses, we will include features such as fashion advice, designer interviews and newsletters. Eventually, we hope to establish and nurture an online social community where queer individuals can gather and discuss topics of the day, network and share style tips.
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