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(SWOT)

(TAC)

(American Apparel)

(Kirrin Finch)

(EVERLANE)

(WILD FANG)

(TOPO DESIGNS)

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(tac)

(tac)

STRENGTHS

  • Niche offering to underrepresented and underserved market

  • Mission-driven, authentic brand

  • Community leader

  • Industry leader in sustainable and ethical production processes 

  • Growing consumer base

 

WEAKNESSES

  • Lack of experience in apparel design and production

  • While large, (tac)'s market is niche (LGTBQ+)​

OPPORTUNITIES

  • Expansion of product offerings 

  • Developing "made-to-fit" offerings

  • Growing consumer demand for value proposition

  • Ad revenues

 

THREATS

  • Foreign competition

  • Fast fashion retailers

  • Economic uncertainty

Kirrin Finch

(KIRRIN FINCH)

STRENGTHS

  • Niche offering to underrepresented and underserved market

  • Mission-driven brand

  • Eco-friendly branding

  • Growing consumer base

 

WEAKNESSES

  • Lack of transparency in supply chain

  • Errs toward business wear

  • Website lacks design sophistication

  • High price point

  • Lacks broader appeal to wider LGBTQ+ community

  • While large, (tac)'s market is niche (LGTBQ+)​

OPPORTUNITIES

  • Primed to switch to "made-to-fit"

  • Growing consumer demand for value proposition

  • Brand development and ad initiatives

  • Ad revenues

 

THREATS

  • New competition

  • Brands with stronger missions and ethics

  • Fast fashion retailers

  • Economic uncertainty

Wild Fang

(WILD FANG)

STRENGTHS

  • Niche offering to underrepresented and underserved market

  • Trendy product line

  • Appeals to both tomboy/trans male styles and less androgynous looks

  • Fast fashion responsiveness

  • Large and growing consumer base

 

WEAKNESSES

  • Lack of sustainable initiatives

  • Lack of appeal to queer men

  • Lack of supply chain transparency

  • Fast fashion model and quality

  • High price point relative to value

  • While large, (tac)'s market is niche (LGTBQ+)​

OPPORTUNITIES

  • Expansion of product offerings 

  • Developing blog content

  • Improving brand mission and ethics

 

THREATS

  • New competition

  • Brands with stronger missions and ethics

  • Other fast fashion retailers

  • Economic uncertainty

69

(69)

STRENGTHS

  • Niche offering to underrepresented and underserved market

  • Unique designs, sophisticated branding

  • LA lifestyle niche

  • Growing consumer base

  • Authentic appeal to all genders and identities

​

WEAKNESSES

  • Lack of diversity in product offerings

  • Very high price point

  • Poor website design

  • Lack of sustainable ethics

  • Insufficient transparency in supply chain but

  • While large, (tac)'s market is niche (LGTBQ+)​

OPPORTUNITIES

  • Expansion of product offerings 

  • Collaboration with other niche efforts

  • Developing brand ethics

  • Ad revenues

​

THREATS

  • New competition

  • Cheaper, higher value products from competing brands

  • Fast fashion retailers

  • Economic uncertainty

American Apparel

(AmERICAN APPAREL)

STRENGTHS

  • Established brand 

  • Popular, straightforward androgynous basics

  • Wide offering of colors and variations

  • Retail store locations

  • Mass appeal to growing consumer base

​

WEAKNESSES

  • CEO scandal

  • Inauthentic brand 

  • Lack of sustainable initiatives

  • Lack of supply chain transparency

  • Inconsistent fits and sizing

OPPORTUNITIES

  • Streamlining product offerings 

  • Brand revitalization

  • Development of brand ethics and initiatives

  • Ad revenues

​

THREATS

  • New competition

  • Other fast fashion retailers

  • CEO scandal

  • Economic uncertainty

Everlane

(EVERLANE)

STRENGTHS

  • Established brand

  • Considered leader in sustainable and ethical production processes 

  • Straightforward, quality basics

  • Broad appeal to growing consumer base

  • Classic designs

  • Market responsiveness

 

WEAKNESSES

  • Inauthentic commitment to sustainbility and supply chain transparency

  • Brand scandals

  • Lack of appeal to LGBTQ+ population

  • Lack of experience in apparel design and production

  • Fast fashion model

OPPORTUNITIES

  • Expansion of product offerings 

  • Growing consumer demand for value proposition

  • Increased promotions

​

THREATS

  • New competition

  • Brands with greater authenticity

  • Other fast fashion retailers

  • Economic uncertainty

Topo Designs

(TOPO Designs)

STRENGTHS

  • Niche offering, lifestyle brand

  • Genderless, functional designs

  • High quality

  • Product differentiation

  • Mass appeal to growing consumer base

 

WEAKNESSES

  • Lack of supply chain transparency

  • Underdeveloped sustainability initiatives

  • Not known primarily for apparel

  • Does not target LGTBQ+ market​

OPPORTUNITIES

  • Brand development

  • Improvement of supply chain sourcing and sustainnable initiatives

  • Growing consumer demand for value proposition

  • Social media marketing

 

THREATS

  • New competition

  • Other fast fashion retailers

  • Economic uncertainty

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